We live in a consumer society, with unprecedented individual comfort, convenience and choice and while what we buy may come from shops and businesses that in turn may buy from factories and farms, all these supply chains start in the same place: nature.

Even though the connection between how we live and the natural systems of the planet are made opaque by the complexity of today’s economy, we should look through and after the end of the chain to ensure continued prosperity.
From water conservation to climate change, the solutions range from simple to complex, but a common theme is collaborative action.

Today the global economy is witnessing the beginning of a revolution which magnitude and global scale are unprecedented and promising the emergence of new businesses and industries for many generations to come.

While we cannot expect businesses or the government to do it alone, they can enable people to take part in it, contributing to a sustainable development framework which should aim to deliver a better quality of life within global limits. The challenge of sustainable consumption is about ways of living that can achieve both principles.

Sustainable consumption within a sustainable lifestyle is the model we need to implement in order to realize the goals of living within environmental levels and ensuring a strong and healthy society, underpinned by good governance, sound science and sustainable economy.

I invite you to join this sustainable culture of lifestyle and business: welcome to ENPARK.

Ali Bin Towaih
ENPARK Executive Director
Chairman of Emirates Green Building Council